Brusnika: Moving in

Brusnika, a federal housing developer, launched a campaign in Russia to encourage people to move out of uncomfortable 1970s 'khrushchevki' (poor quality apartments) and move into newer housing.

Campaign details

Brand: BrusnikaBrand owner: BrusnikaEntrant company: Voskhod, EkaterinburgMarket: RussiaSector: Property & constructionMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k

Campaign video

Creative...