BRP: Uncharted Playgrounds

BRP, a US producer of all-terrain vehicles, created an Airbnb-like service for its customers in a geotargeted social media campaign, resulting in an increase in bookings, users and search volume.

Campaign details:

Agency network: PHD WorldwideAgency Holding: Omnicom Media GroupMedia Agency: Touché!Country: CanadaBrand: BRPBrand Owner: BRPIndustry the brand belongs to: Automotive - PowersportsDate range of activity: ...

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