BRP: Uncharted Playgrounds

BRP, a US producer of all-terrain vehicles, created an Airbnb-like service for its customers in a geotargeted social media campaign, resulting in an increase in bookings, users and search volume.

Campaign details:

Agency network: PHD WorldwideAgency Holding: Omnicom Media GroupMedia Agency: Touché!Country: CanadaBrand: BRPBrand Owner: BRPIndustry the brand belongs to: Automotive - PowersportsDate range of activity: April 2021 to September 2022Market(s) Covered: United StatesLead Media Agency: Touché!Media & Technology Partners: MetaCreative Agency: BRPMedia Budget in USD$: $409,000Production Budget in USD$: $20,000 

Budget details

  • Social (FB/IG) – April 1st 2021 to September 30th 2022: 256 000$ USD (62% of the overall budget)
  • SEM – April 1st 2021 to September 30th 2022: 43 000$ USD (11% of the overall budget)
  • Reddit – December...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands