BRP: Ladies, rule the road

Motorcycle manufacturer, Can-Am, debuted a social safe space for women to promote equal on-road opportunities for female riders in North America.

Campaign details

Brand: Can-AmBrand owner: BRPEntrant company: Touché!, MontréalMarket: CanadaSector: Motorcycles, bikesMedia channels: Public relations, Sales promotion, Social mediaBudget: Up to 500k

Campaign video

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