Brown-Forman Corporation: The Real Stuff campaign

William Baue

In April 1986, California Cooler launched a new $20 million campaign featuring five television commercials produced by Chiat/Day of San Francisco.

United States
Strategy

Brown-Forman Corporation: The Real Stuff campaign

William Baue

Overview

In April 1986, California Cooler launched a new $20 million campaign featuring five television commercials produced by Chiat/Day of San Francisco. "The client wanted a heritage...

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