Brown & Williamson Tobacco Corporation: Us Tareyton Smokers Would Rather Fight Than Switch campaign

Judson Knight

Tareyton, a brand of cigarette produced by the American Tobacco Company, enjoyed a brief run during the 1960s as one of the 10 top-selling cigarettes in the United States.

Brown & Williamson Tobacco Corporation: Us Tareyton Smokers Would Rather Fight Than Switch campaign

Judson Knight

Overview

Tareyton, a brand of cigarette produced by the American Tobacco Company, enjoyed a brief run during the 1960s as one of the 10 top-selling cigarettes in the United States. The brand owed this success to a campaign of print ads that revolved around the tag line "Us Tareyton smokers would rather fight than switch," The ads, which ran in major magazines, showed a close-up shot of a smiling model with a prominent black eye and a lit Tareyton in mouth or hand.

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