Brother - Taking on the big boys by thinking small

Rob Gray and Peter Harris

This Silver Award-winning paper details the campaign for Brother multi-function home office equipment.

PCs, computing
United Kingdom
Strategy

Agency: BDH\TBWA

Authors: Rob Gray and Peter Harris

Brother – Taking on the big boys by thinking small

As a challenger brand up against large competitors with deep pockets, finding a way to make your smaller budget deliver stand out is difficult. This paper...

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