Brooklyn Brewery: This is Brooklyn

Brooklyn Brewery, a US brewer, launched a new beer in the UK by identifying itself with a characterful London neighbourhood, driving media coverage and on- and off-trade sales.

Objectives

Brooklyn... the iconic New York borough - an urban melting pot of cool vibes, creativity and eclectic culture. Famed as the original powerhouse of American beer, it's also the namesake of the award-winning brewery that's HQ'd there.

Brooklyn...

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