Broadband: the Advertising Opportunity

This article discusses the advantages of broadband internet access over narrowband. The author identifies several main benefits for advertisers including: - (1) increased speed of data download which offers advertisers larger or more complex ad formats.

Broadband: The Advertising Opportunity

Jeremy SwinfenGreenThe Site Clinic

Broadband internet access is becoming increasingly significant in many European markets. According to Forrester, broadband access is predicted to reach 18% of all European...