Broadband for Scotland - Turning Braveheart into Blade Runner. How the Broadband for Scotland campaign took Scotland into the 21st century

Giles Moffatt

This case is unusual, in that it shows how, by using advertising and other marketing communications as lobbying tools, they can increase supply, as well as demand.
Agency: The Union Advertising AgencyAuthor: Giles Moffatt

Broadband for Scotland – Turning Braveheart into Blade Runner. How the Broadband for Scotland Campaign Took Scotland into the 21st Century

PROLOGUE: BEWARE OF THE LUDDITE . . .

'Luddism began on...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today