Britvic – Diet Tango

Campaign in 1999 by HHCL & Partners for Diet Tango. To launch new Tango variant.
Agency: HHCL & PartnersAuthor: Richard Huntington

Less Beefcake, More Beef: Disrupting Diet Fizzy Drink Advertising Tango Style

IF YOU WANT DIFFERENT WORK START IN A DIFFERENT PLACE

The process used on Diet Tango employed the following principles:

  1. One problem...