British Heart Foundation - Watch Your Own Heart Attack

94,000 people die of heart attacks every year in the UK. In many cases, they die because they wait too long before calling 999.

British Heart Foundation – Watch Your Own Heart Attack

Nick Hirst - Grey London


You get home. You put the shopping down. You're feeling a bit sick, and your left arm is aching, but you brush it off: you've just carried your shopping up two flights of stairs, after all.

Unbeknownst to you, every minute you do nothing you're endangering your life. And in a few hours, you could be dead. This is the cost of not calling 999 when you feel the first symptoms of a heart attack.

This paper is about how communications raised awareness of the...

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