British Heart Foundation - How advertising helped the British Heart Foundation get ‘Under the Skin’ of hardened smokers
Tim Postle, Gorse Jeffries, Claire Marker and David Bratt
This 2002-04 anti-smoking campaign for the British Heart Foundation targeted hardened smokers that have previously tried, and failed, to give up smoking on three or more occasions.
| Agency: Lowe | Authors: Tim Postle, Gorse Jeffries, Claire Marker and David Bratt |
British Heart Foundation – How advertising helped the British Heart Foundation get 'Under the Skin' of hardened smokers
THE WAR ON SMOKING – THE INTRODUCTION:
The challenge to reduce...
