British Heart Foundation - How advertising helped the British Heart Foundation get ‘Under the Skin’ of hardened smokers

This 2002-04 anti-smoking campaign for the British Heart Foundation targeted hardened smokers that have previously tried, and failed, to give up smoking on three or more occasions.
Agency: LoweAuthors: Tim Postle, Gorse Jeffries, Claire Marker and David Bratt

British Heart Foundation – How advertising helped the British Heart Foundation get 'Under the Skin' of hardened smokers

THE WAR ON SMOKING – THE INTRODUCTION:

The challenge to reduce...