British Gas: The Energy Enemy

British Gas, an energy and home services provider, launched a campaign in the UK to increase the volume of Home Services sales, decrease the cost per Home Services product and retain 8,000 customers at risk of switching to a competitor.

Campaign details

Brand: British GasAgency: nucleus

Introduction

We've written this paper because we believe the planning community needs to share more stories of digging in for the long run. Of slower, harder roads to success. Of choosing to work with brands...