British American Tobacco: Vuse. Your Shot of Inspiration

British American Tobacco, a tobacco and nicotine product brand, launched a campaign in the Middle East and Africa to drive trial and purchase, awareness and loyalty.

Campaign details

Brand: Vuse Brand owner: British American Tobacco Entrant company: VMLY&RIdea creation: VMLY&R Dubai Market: United Arab Emirates Sector: Nicotine Media channels: Point-of-purchase, In-store Budget: 1 - 3 million

Executive summary

In a region...

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