British American Tobacco: Vuse. Your Shot of Inspiration
Fabio Medeiros, Raya Rassi, Mauricio Sanaiote
British American Tobacco, a tobacco and nicotine product brand, launched a campaign in the Middle East and Africa to drive trial and purchase, awareness and loyalty.
Campaign details
Brand: Vuse Brand owner: British American Tobacco Entrant company: VMLY&RIdea creation: VMLY&R Dubai Market: United Arab Emirates Sector: Nicotine Media channels: Point-of-purchase, In-store Budget: 1 - 3 million
Executive summary
In a region...
