British Airways

Campaign in 1999 by M & C Saatchi for British Airways (which had had one of worst years in 1998). Objective: stop downward spiral and support brand.
Agency: M & C SaatchiAuthor: Rebecca Munds

Take Me Back A Bit

INTRODUCTION

During the 1980's the World's Favourite Airline developed some of the world's favourite advertising. British Airways dominated the TV screens as it dominated the skies, with memorable...