British Airways

Campaign in 1999 by M & C Saatchi for British Airways (which had had one of worst years in 1998). Objective: stop downward spiral and support brand.
Agency: M & C SaatchiAuthor: Rebecca Munds

Take Me Back A Bit

INTRODUCTION

During the 1980's the World's Favourite Airline developed some of the world's favourite advertising. British Airways dominated the TV screens as it dominated the skies, with memorable epics like'Manhattan' (The island of Manhattan landing in London) and 'Global' (Thousands of people forming a face).

Although specific advertising objectives changed, the core strategy remained the same to dramatise the airlines' scale and stature, giving it a unique cachet of prestige and status.

These dramatisations, however, were more than empty assertion British Airways really could...

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