British Airways Club World - Brutal Simplicity of Thought

Global television campaign for British Airways Club World, directed primarily at frequent business travellers (but also considering all other stakeholders and potential customers) and focusing on their need for sleep.
Agency: M&C SaatchiAuthor: Richard Storey

British Airways Club World – Brutal Simplicity of Thought

BRUTAL SIMPLICITY OF THOUGHT

This case is about an ad, briefed by two clients 3000 miles apart to run in multiple markets across the globe.

The audience...