British Airways - Climbing above the turbulence. How British Airways countered the budget airline threat
This case study tells the story of how BA faced up to new competition using communications to drive through a fundamentally restructured business model.
|Agency: ZenithOptimedia and M&C Saatchi||Authors: Rob Day, Richard Storey and Andy Edwards|
Climbing above the turbulence
How British Airways countered the budget airline threat
The twenty-first century has not