British Airways - Climbing above the turbulence. How British Airways countered the budget airline threat
Richard Storey, Rob Day and Andy Edwards
This case study tells the story of how BA faced up to new competition using communications to drive through a fundamentally restructured business model.
| Agency: ZenithOptimedia and M&C Saatchi | Authors: Rob Day, Richard Storey and Andy Edwards |
British Airways
Climbing above the turbulence
How British Airways countered the budget airline threat
TROUBLED TIMES
The twenty-first century has not
exactly...
