Britannia Bourbon: Blabber mates

Brittania Bourbon, the biscuit, drove awareness and engagement amongst young people during COVID-19 in India.

Campaign details

Brand: Britannia BourbonBrand owner: Britannia Industries Ltd.Lead agency: EssenceContributing agency: JWT, INCACountry: IndiaIndustries: Bread, cake, biscuitsMedia channels: Competitions & contests, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Bourbon started with a twist to the concept of "BFF - Best Friends Forever" with "BBF - Bourbon Friends Forever". Britannia Bourbon's brand purpose is fuelling real friendships which helps the brand to connect with the youth.The tonality of friendship that the brand takes is edgy, wicked and quirky. As...

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