Britannia Bourbon: Blabber mates

Brittania Bourbon, the biscuit, drove awareness and engagement amongst young people during COVID-19 in India.

Campaign details

Brand: Britannia BourbonBrand owner: Britannia Industries Ltd.Lead agency: EssenceContributing agency: JWT, INCACountry: IndiaIndustries: Bread, cake, biscuitsMedia channels:Competitions & contests, Online video, Social media, Word of mouth,...

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