BRITA: The Feel Good Filter

Brita UK, a water filter brand, encouraged UK consumers to switch to filtered water by launching a TV ad featuring a nine-year-old girl who showed that making small changes can have a big impact on the environment.

Campaign details

Agency: Aspect Film & VideoClient: Brita UKCampaign Name: The Feel Good Filter

Surprisingly, 'eco-friendly' consumers over-index on single-use plastic due to the perceived health benefits and taste of bottled water.

How could they be converted...