Campaign details
Agency: Aspect Film & VideoClient: Brita UKCampaign Name: The Feel Good Filter
Surprisingly, 'eco-friendly' consumers over-index on single-use plastic due to the perceived health benefits and taste of bottled water.
How could they be converted to make a positive change and drink filtered water instead?
Strategy
Encouraging people away from bottled water and back to tap has huge environmental benefits - reducing the carbon impact of bottled water and the amount of plastic sent to landfill. But for some people concerns about taste, temperature and quality are a barrier.
Filtering water offers people...