Brita - Filter for good

Bottled water sales had hit Brita, the water filter company. A PR-led campaign which eventually encompassed television and newspaper advertising helped it hit back by claiming the environmental high ground.

Brita – Filter For Good

DDB West, San Francisco


This is a story of how Brita changed water culture in America.

When bottled water became both a health and quasi fashion trend, Brita's sales dried up. The problem was not just one of perception though...

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