Bristol-Myers Squibb: ORENCIA "Promise" Campaign

Bristol-Myers Squibb’s prescription medicine, ORENCIA, used for the treatment of rheumatoid arthritis, was facing a number of challenges.

Bristol-Myers Squibb: ORENCIA “Promise” Campaign

MRM Worldwide


Category: Pharmaceutical/HealthcareCountry where program ran: USADate program started/ended: 22 February 2009

Product Description: ORENCIA is a prescription medicine used to treat patients with moderate to severe rheumatoid arthritis (RA). It is administered by infusion every four weeks.

Advertiser/Client Name: Bristol-Myers SquibbMedia Channels: DirectMailEmailPrintDRTVWeb AdvertisingWeb DevelopmentWebsite:


Marketplace Challenge:

In a world where “new” is often closely followed by “improved”, people look to new products as advancements. While this holds true in pharmaceuticals, there's also...

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