Summary
Despite its prevalence, head and neck cancer does not receive or benefit from the same levels of public awareness or attention as more common cancers and there is a general lack of understanding of the severe and lasting impacts they can have on patients beyond treatment. There is a growing need to understand what really matters to patients and what improvements can be made in their care and everyday lives. Using innovative digital ethnographic techniques along with techniques grounded in cognitive psychology, anthropology and psychotherapy, researchers were able to go deeper and explore beyond the obvious by empowering patients...