Bringing magazine measurement into the 21st century - providing event-based data whilst maintaining the recency measure

When an advertiser looks at a media flighting plan, it would be reasonable to expect that they could identify a specific the point in time at which their selected media delivers their brand communications to their audience.

Bringing magazine measurement into the 21st century – providing event-based data whilst maintaining the recency measure

Daniëlle SiegersCIM, Belgium

Patrick HermieMediaH, Belgium

Peter MassonBucknull & Masson, United Kingdom

OVERVIEW

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