Bringing magazine measurement into the 21st century - providing event-based data whilst maintaining the recency measure

Daniëlle Siegers, Patrick Hermie and Peter Masson

When an advertiser looks at a media flighting plan, it would be reasonable to expect that they could identify a specific the point in time at which their selected media delivers their brand communications to their audience.

Magazine audiences
Magazine effectiveness
Belgium
Readership research
Strategy

Bringing magazine measurement into the 21^st century – providing event-based data whilst maintaining the recency measure

Daniëlle SiegersCIM, Belgium

Patrick HermieMediaH, Belgium

Peter MassonBucknull & Masson, United Kingdom

OVERVIEW

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Bringing magazine measurement into the 21st century – providing event-based data whilst maintaining the recency measure

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Bringing magazine measurement into the 21^st century – providing event-based data whilst maintaining the recency measure