Bringing fun and excitement to the serious business

Olga Kornilova

Discusses methods for engaging consumers and internal customers to maximise engagement and interest in research.

Many researchers are asking the following questions:

  • What are the best practices for raising the impact of the internal insight team?
  • How to maximise our contribution?
  • How to accelerate the digestion of insights and the drive to action?
  • How can we raise appreciation of researchers' efforts, and increase internal understanding and use of research?

The answer sounds overly simple: know your customers! This is the ultimate way to make researchers' work more valued and meaningful.

Preface

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and not at all trivial. It implies that...

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