Bringing Brands To Life

Ian Maddison

This article discusses Organisational Alignment as a management tool for instilling a brand consistency throughout an organisation for overall business health.

Brand equity & strength
Brand loyalty
Brand management
Customer relationship management

Bringing Brands to Life

Ian Maddison, Live

I have climbed the highest mountains, I have run through the fields I have spoke with the tongue of angels, I have held the hand of a devil But I still havent found what Im looking for

It could have been Edward...

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