Bringing Ad Testing Internet Research to the Masses: Understanding the Power and Implication of Broadband

Internet research has become increasingly prominent as technology has advanced, but many clients remain concerned about issues such as the reliability of the results it secures, and whether or not online research will yield the same results as more traditional methods.

Bringing ad testing internet research to the masses: understanding the power and implication of broadband

Stephen PopielMillward Brown

Adam FromanDelvinia Interactive, Toronto

While Internet research has become somewhat ubiquitous, there remains a certain...