Bridging the gap between dreams and reality building holistic insights from an integrated consumer understanding
Deborah Teanby, Shaun Gibson and Stephen Donaldson
This paper describes how Unilever Bestfoods integrated and totally changed the role of market research within its organisation in order to align with its business growth strategy.
Bridging the gap between dreams and reality
building holistic insights from an integrated consumer understanding
Shaun Gibson
& Deborah Teanby
ACNeilsen
Stephen Donaldson
Unilever Bestfoods
EuropeIntroduction
Growth - the driver of
today's business. To...