Understanding the growing 'glo-cal' culture is complicated. While major trends do exist, they often collide with local particularities, before converging with these cultural nuances is distinctive ways, and then finally merging together to form something completely new and different.
Bridging market paradoxes – cross-cultural experiences in different categories
Saul FeldmanFOCOS Latinoamerica, Argentina
Saying that market research needs to take the cultural dimension into account is the most obvious of obviousness....