Breeze Philippines: The Breeze Virtual Laundry Room

Loren Saguil, Stacey Gudani

Breeze, a clothing detergent company in the Philippines, increased sales of its liquid detergent by appealing to upwardly mobile consumers with a game-based mobile ad.

Campaign details

Brand: Breeze Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Laundry products Media channels: Mobile & apps, Online video, Sales promotion Budget: Up to 500k

Executive summary

Breeze set...

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