Breeze: Empowering young Filipino changemakers to get dirty for good

Breeze, a laundry detergent brand, launched a campaign in the Philippines to increase brand power and saliency, educate students on environmental issues and present them with opportunities to act.

Campaign details

Brand: Breeze PhilippinesAgency: Mindshare PhilippinesEntrant Region: APAC

Strategy

Objective

As a challenger brand, securing a competitive position against established laundry brands has been one of the main challenges of Breeze. In response...

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