Breeze Eco Squad: Power up young Filipino changemakers to Get Dirty For Good

Breeze, a laundry detergent brand, launched a campaign in the Philippines to increase brand power and saliency, educate students on environmental issues and present them with opportunities to take action.

Campaign details

Brand: BreezeBrand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesIdea creation: Mindshare TaguigMarket: AsiaSector: Household & domesticMedia channels: Merchandise & free gifts, Livestreaming, Television & Connected TV, Product sampling, Competitions & contestsBudget: Up to 500k

Campaign video

Creative assets

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