Breeze: Driving personalisation at scale 

Breeze, the detergent brand, engaged and acquired customers in a data-driven campaign in the Philippines.

Campaign details

Brand: BreezeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: InMobiCountry: PhilippinesIndustries: Cleaners & detergentsMedia channels: Online video, Programmatic displayBudget: Up to 500k

Executive summary...