Breeze: AI-powered brand relevance on Facebook

Loren Saguil, Stacey Gudani, Lara Santos, Anika Lee

Breeze, a detergent brand, launched a campaign in the Philippines to promote Breeze Ultra Power Liquid.

Campaign details

Brand: BreezeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: SilverpushCountry: PhilippinesIndustries: Laundry productsMedia channels: Mobile & apps, Online video, Social mediaBudget: Up to 500k

Executive summary

In a country with established premium detergent brands, one of the biggest challenges of Breeze from the very start is gaining shares in an incredibly competitive category that is dominated by well-known brands. Despite this, a decade since its Philippine relaunch, Breeze has been able to achieve competitive shares in both Powders and Liquids spaces of the...

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