Campaign details
Brand: Breast Cancer Foundation NZBrand owner: Breast Cancer Foundation NZEntrant company: Colenso BBDO - New ZealandIdea creation: Colenso BBDO AucklandMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia channels: Radio & audio, Social media, Online video, Online display, Outdoor, out-of-homeBudget: Up to 500kCampaign video
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Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....