Breast Cancer Care: Hundreds and Thousands

iris' campaign for Breast Cancer Care promoted the charity's Strawberry Tea Parties to a "cake-baking" audience, winning a Silver at the 2010 DMA Awards.

Breast Cancer Care: Hundreds and Thousands


CLIENT • Breast Cancer Care

THE TEAM • Kathryn Gray, Toby Kushner, Sam Sheterline, Lucy Clark, Libby Young, Andy Nichols, Andy Regan, Simon Hadassi. Tom Crossley, Guy Cain.

WHAT IS WONDERFULABOUT THIS WORK?• For Breast Cancer Cares Strawberry Tea Parties, shock tactics were off the menu. We created a tactile pack that gave our cake-baking audience a reason to care and act. It achieved an amazing registration rate of 4.2% from a cold audience, outperforming the target by 228%, the control cell by 1,400% and existing supporter registrations by 97%....

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