Breaking Through The Noise With Sound
David Blair BabyCenter
Like most online publishers, BabyCenter is constantly on the lookout for new techniques and technologies to enhance the value delivered to our advertiser partners. As a result, we've been taking a long, hard look at the impact that audio-enhanced rich media has on the delivery of advertiser objectives especially to our core audience of pregnant women and new moms.
As part of our evaluation, we conducted a research study in the summer of 2003 to measure the impact that online audio...