Breaking through the noise with sound

David Blair

Describes a test showing that adding sound to on-line advertising increases its effectiveness, provided the audio is relevant to the ad and the target.

Digital media effectiveness
United States

Breaking Through The Noise With Sound

David Blair BabyCenter

Like most online publishers, BabyCenter is constantly on the lookout for new techniques and technologies to enhance the value delivered to our advertiser partners. As a result, we've been...

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