This paper shows that BT, as one of the UK's major market research spenders, has consistently driven the industry forward in technological terms, and hypotheses that BT's latest major initiative - the BT Customer Census - is again setting the pace and standards for future research approaches.
Breaking
Through The Boundaries
MR
techniques to understand
what individual customers
really want, and acting
on it
Phyllis
MacfarlaneNOP Research Group
Introduction
In
this paper we outline the
background to the
development of the
Customer Census,...
