Breaking through the boundaries

This paper shows that BT, as one of the UK's major market research spenders, has consistently driven the industry forward in technological terms, and hypotheses that BT's latest major initiative - the BT Customer Census - is again setting the pace and standards for future research approaches.

Breaking Through The Boundaries

MR techniques to understand what individual customers really want, and acting on it

Phyllis MacfarlaneNOP Research Group


In this paper we outline the background to the development of the Customer Census,...