Breaking the Rules: Greater Insight and Greater Value?

Ability to break rules is often necessary for innovation and progress, and is increasingly accepted in current, postmodern culture.

Breaking the Rules: Greater Insight and Greater Value? 'Rules are not necessarily sacred, principles are'.  (F. D. Roosevelt)

Ian Brace TNS Professor Clive Nancarrow University of West of England Dr Julie Tinson University of England

SEDUCTION

'Breaking the...