Breaking down barriers - reconstructing market research for the 21st century

The research industry is still wedded to the old paradigms of research. These evolved to meet the needs of different business functions and reflect the business thinking that was dominant at the times they emerged.

Breaking down barriers – reconstructing market research for the 21st century

Peter HuttonBrandEnergy Research, United Kingdom

PREFACE

The research industry is still wedded to the old paradigms of research. These evolved to meet the needs of different...

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