Brazil by the data: Its population, ad spend, media consumption and consumer behavior

Infographic that presents demographic data on the Brazilian people, in addition to data about the country’s media consumption and consumer shopping behavior; sources include WARC Data+ and GWI, along with santandertrade.com.

This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more

Read more in this Spotlight series

How Brazilian consumers are responding to volatile times, in a country rife with concerns, and underlying optimism Cathy TaylorWARC

iugu’s Renato Ribeiro on how Brazil continues to open up its economy, and the role financial services play in making that happenRenato Ribeiroiugu

Budget-conscious, stressed out, Brazilian consumers require brands to take new approachesMirela DufrayerWGSN

To deal with uncertain times, Brazilians are embracing nostalgia, supporting local brands,...

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