This article is part of the September 2022 Spotlight Brazil series, "How consumers are responding to volatile times.” Read more
Read more in this Spotlight series
How Brazilian consumers are responding to volatile times, in a country rife with concerns, and underlying optimism Cathy TaylorWARC
iugu’s Renato Ribeiro on how Brazil continues to open up its economy, and the role financial services play in making that happenRenato Ribeiroiugu
Budget-conscious, stressed out, Brazilian consumers require brands to take new approachesMirela DufrayerWGSN
To deal with uncertain times, Brazilians are embracing nostalgia, supporting local brands,...