Bravo - meet the affluencers

A 2008 campaign for Bravo TV channel. Objective: to inform and convince business advertisers that Bravo’s audience profile (affluent, upscale, trendy adults) was important for them to reach.

Bravo – Meet the Affluencers

Business Situation and BackgroundSolid business with an unclear advertiser-facing consumer profile

In the initial period after NBC-Universal acquired Bravo, ratings grew and national ad business was solid. But early...

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