BRAUN: Formosa chang

BRAUN, a personal grooming brand, increased its sales and share of voice in Taiwan by collaborating with a restaurant chain to stage a 'graffiti attack'.

Campaign details

Brand: BRAUNAgency: United Communications Group_UNISURF

Campaign Summary

As a leading electric shaver brand, BRAUN has always dominated the electric razor market, persistently bringing forth innovative products. However, it possesses inconsequential preference and lackluster brand identity amongst young consumers; in addition, there has been fairly low social media momentum.

How does BRUAN create new talks in town to captivate this generation that displays stringent fondness for the new?

Under limited budget scale（USD70,000） BRAUN cooperated with another brand and made a crossover integrated campaign in order to have greater leverage while having a new brand image rooted...

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