Braun – CruZer3 and animal on the road
Agency name: SMP Client name: Procter and Gamble UK Category: Sponsorship/join Effort Country: UK
Due to the perception that dry shaving is something done by Dads, the overall category is declining 3% year on year. cruZer3 (£59.99) faced aggressive competition from wet products aimed at a similar target audience.
The cruZer is unique as it shaves, trims and styles, allowing guys to create a highly fashionable and individual facial look. However, marketing to cynical young males, who consider themselves as individuals is, as you would expect,...