Brandworks University 2007

Howard Cosgrove, HP Cosgrove Communications, summarises the proceedings direct from Brandworks University, held in Madison, Wisconsin, June 5-6 2007.

Brandworks University 2007

Howard CosgroveHP Cosgrove Communications

DAY ONE

“Why and how to Harness the New Niche Marketing”

Is it 'niche' as in switch, wish or leash?

The 350+ participants at Lindsay, Stone & Briggs' Brandworks University learned that the correct pronunciation depends on where you live.

The syllabus promised we would leave with an understanding of how niche marketing differs from segmentation and why Internet commerce and websites (micro, macro or other) are only the sharp end of the niche wedge.

Unlike many conferences that experience a brain drain by the end of day 2, many people stayed...

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