Brands wager on sports betting advertising

Ryan Dinger

Even with limited availability and differing restrictions state to state, Americans managed to spend nearly $35 billion on legitimate sports bets last year alone.

Last month, while Tom Brady was winning his record-setting seventh NFL Super Bowl title, another milestone was happening off the field. In their homes, sports fans were placing more than $400 million in bets on the contest between the Kansas City Chiefs and the Tampa Bay Buccaneers. That monster number — a record in its own right — is a sign of things to come in the American market. Sports betting is growing, and it is growing fast.

Davide Bonazzi/theispot.com

Since 2018 when the U.S. Supreme Court overturned its ban on sports betting, which had...

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