Brands step up their sustainability efforts

Urey Onuoha

According to a 2018 Nielsen survey, 81% of global respondents said that companies should help improve the environment.

It's easy being green. Driven by climate change and growing support among a wide swath of consumers who want to protect the planet, brands and organizations are stepping up their commitments to environmental sustainability.

Luisa Jung/theispot.com

CMOs and marketers have read the writing on the wall. According to a 2018 Nielsen survey, 81 percent of global respondents said that companies should help improve the environment.

A separate study from 2020 of 18,980 consumers in 28 countriesconducted by IBM and the National Retail Federation found that nearly 60 percent of consumers are willing to change their...

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