Brands prioritising creative marketing enjoy greater growth

A look into some findings from the 2024 State of Creativity report, a study looking at how marketers are feeling about the state of creativity within their organisations.

Brands that prioritise creativity and allocate a significant proportion of their budget on long-term creative investments are predicted to achieve higher growth in 2024, the State of Creativity report reveals.

This annual study by LIONS Advisory examines the current state of the creative industry. It is derived from a 25-question survey answered by 3000 people across the creative ecosystem, along with qualitative interviews with creative and marketing leaders.

The survey revealed that brands predicted to have higher growth in 2024 are six times more likely to prioritise creativity and five times more likely to have an increased marketing spend...

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