Brands outperform their own expectations on Amazon, despite high competition

Elana Morris

An overview of Stratably's report on Amazon's five important performance benchmarks.

Brands are largely outperforming their expectations on Amazon, according to a recent report from e-commerce intelligence forecaster Stratably. Thirty-seven percent of brands surveyed in a Stratably Benchmark reported that their performance over the last month has been “better than expected,” and 50% of brands noted performance as being “in line with expectations.” This optimism marks a contrast from a comparatively slow Q1.

Meanwhile, competition on Amazon seems to have slightly ramped up, with slightly more than half (55%) of retailers surveyed by Stratably reporting a more competitive atmosphere on the platform. There’s several possible reasons for increased competition on...

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