Brands are largely outperforming their expectations on Amazon, according to a recent report from e-commerce intelligence forecaster Stratably. Thirty-seven percent of brands surveyed in a Stratably Benchmark reported that their performance over the last month has been “better than expected,” and 50% of brands noted performance as being “in line with expectations.” This optimism marks a contrast from a comparatively slow Q1.
Meanwhile, competition on Amazon seems to have slightly ramped up, with slightly more than half (55%) of retailers surveyed by Stratably reporting a more competitive atmosphere on the platform. There’s several possible reasons for increased competition on...