Brands of the future and the importance of style

Based on his talk to the 2009 Marketing Society Conference in the UK, Sir John Hegarty describes how the entertainment world has collided with the fashion world and considers how brands should respond? New avenues of expression have appeared.

Brands of the future and the importance of style

Sir John Hegarty

I recently spoke to a group of students studying art and design who were considering a career in advertising. There was a degree of hesitation from them about their chosen career, having...

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